LOOK!

I found this logo at :

http://webdesignledger.com/inspiration/40-brilliant-type-only-logo-designs

Its so simple, yet so effective.

Atari Logo

Who doesn't love the Atari logo?

After some research, I'm still not 100% sure what this font is. I read articles stating this font was made for the logo, and is called SF Atarian Systems. I also read that the font was a remake of Bauhaus or Hammer Fat.

This is Bauhaus above. Photo from Font Seek.

Hammer Fat Font Image from Font Cat.

ITC Franklin Gothic

Morris Fuller Benton created the san serif type, Franklin Gothic, for ATF (American Typeface) in 1902. Its unique characteristics included the curvy tail on the Q, and the double story g, with an ear. Upon its original release, it was only available in one weight. By 1979, ITC (International Typeface Corporation) acquired rights from ATF to expand the font. Victor Caruso added four more weights, including italics, and also increased the x-height to make the font more readable. Franklin Gothic became popular by the 80s and was used in many graphic works from newspapers to billboards. In 2008, font bureau and ITC teamed up to make the modern version that exists today. ITC Franklin consist of six different weights, four widths, italics, and a lowercase form, the same height as its capital counterparts.

Image from http://www.justcreativedesign.com