I love this stuff, but that wasn't always the case. I used to hate it, kinda wish i did again cause its not good for you at all. Anyway, this blog is about type, so I took a picture of my can sitting ever so nicely on the table. I did some research and couldn't come up with a font other than Cooper Black which is used for their I'm a pepper campaign. I also found this little tid bit of info: In the 1950’s the period after the “r” in Dr was dropped because of the way the “r” is done, they thought it would look like there was a colon instead of a period. The period has never been added back in.
Source http://www.drpeppermuseum.com/Learn/Collectors.aspx
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